To highlight the design, craftsmanship and attitude of its leather jackets, AllSaints presents a preview of an on-going series of global events under the banner, The Biker Project. Exhibited as a 50-piece installation, The Biker Project (Series 1) features cutting-edge, one-of-a-kind designs and a short film focusing on AllSaints’ commitment to quality English craftsmanship.
The installation, which is currently on show at AllSaints’ Earlham Street store in London’s Covent Garden, acts as a preview to a forthcoming global event which will see the brand’s appetite for creative disruption taken to new levels.
Creative Director Wil Beedle comments, “The leather jacket has always epitomised freedom and rebellion through exquisite craftsmanship – all things that are key to the spirit of AllSaints. And when you consider the tribal nature of bikers, you’re dealing with a culture that by its very essence sets out to express disruption.”
Originally opening in 1998 Earlham Street is AllSaints’ longest running retail space and now doubles up as an experimental hub in which to explore the brand’s key values: independent thinking and creative innovation. Regular events, exhibitions and performances will see fashion, art and retail experiences converge while feeding and inspiring AllSaints’ ever-growing global community.
The Biker Project is open to the general public from 26.03.13 at the AllSaints Earlham Street store in Covent Garden.